Search engine optimization has become a vital part of running any successful business. It has also become a reflex to most consumers to head over to Google whenever they have a question or are looking for a product.
To meet consumers at the point of their interest, SEOs, or search engine optimizers create high-quality site content to attract visitors to their page and score top positions on search engine results pages.
Over the years, SEO has grown increasingly complicated. Elements of on-page, off-page, and technical SEO come together to make it somewhat of a science.
To help them further their career, forward-thinking marketers are turning to SEO online courses to learn the latest tools and skills for the job.
So, in today’s post, we’re going to review the 5 best SEO courses from around the web that prepare you for a career as a highly valued search engine optimizer and digital marketer.
1. Basic SEO Training from Yoast
Yoast has been a trusted name in SEO since 2010. They’ve created some of the most powerful tools used by search engine marketers each day in the field (including our favorite WordPress plugin, Yoast SEO).
But aside from their tools and helpful blog posts, Yoast has also created 6 online SEO training courses to help you master the SEO toolkit.
Course prices range from $99 to $199 and cover topics like technical SEO, copywriting, and WordPress training.
Check out their offerings here.
2. SEO Specialization from Coursera
Coursera offers courses from colleges and universities around the world. Their SEO Specialization includes six courses from UC Davis, one of the top-ranking public universities in America.
Included in the 6-course specialization are an introduction to SEO, the latest SEO strategies, content creation with SEO, and advanced content strategies. Also included is a case study that teaches students how to find clients, develop a pitch, create a personalized SEO strategy, and report results.
This course is ideal for learners who want to see the SEO process from beginning to end in a real-life scenario. Learners can then apply these skills to their own work as an SEO expert.
3. SEO Courses from Moz
Aside from Yoast, Moz is probably the most well-known name in search engine marketing. Moz provides useful tools for SEO experts like page and site metrics as well as a useful learning center for all of your SEO questions.
Moz also offers training courses for people who want to take their marketing skills to the next level and become a professional SEO.
One of their most popular offerings is a 5-day boot camp that covers SEO fundamentals. While this is a solid introduction to SEO, the cost ($595.00) and the fact that it is mostly a beginner-level course make it hard to recommend when there are so many other free learning options for newcomers to SEO.
4. Moz SEO Training Course on Udemy
Speaking of free courses and Moz, you can actually take a free Moz course on Udemy that provides a foundation for SEO and includes some tips and tricks to help get you started on solving common SEO problems.
With 3.5 hours of video lectures, this course is more based on learning SEO theory than actually using SEO tools and techniques.
You can check out that Udemy course here.
5. 5-Day Mini-Course from HubSpot Academy
You won’t get any certifications or hands-on training from this course. But, for those of us who are pressed for time, this mini-course can be a good intro to SEO.
Each day for five days you’ll receive an email from HubSpot that explains a piece of the puzzle that is SEO. They’re short, easy to read, and beginner-friendly.
If you’re currently enrolled in another SEO course, using this freebie from HubSpot can be a great refresher to accompany your more formal studying.
Sign up for the mini-course here.
For other online marketing courses and certifications, check out our list of Five Free Online Marketing Courses with Certifications.